After applying sunscreen, a look in the mirror may suggest that you have covered your skin evenly. Yet its visible appearance alone can make it difficult to examine the application in detail.
What if you could view regular and UV images together?
DuoRay from PIE lets you compare regular and UV images simultaneously to examine sunscreen application. Customers and consultants can look at the same screen and discuss everyday UV care.
Why View Regular and UV Images Together?
The regular image shows the visible appearance of skin after sunscreen application, while the UV image shows how the product appears in response to ultraviolet light.
Viewing both images offers another perspective on coverage and evenness beyond what you normally see in a mirror.
Alongside advice to apply sunscreen evenly, consultants can guide customers to examine their own application on screen.
Different Sunscreens Can Look Different in UV Images
Not all sunscreens appear the same in UV images.
Sunscreens with organic UV filters may appear dark, while those with mineral UV filters may appear bright. Hybrid formulations may look different depending on their composition. The appearance can also vary with formulation, application thickness, skin condition, and imaging conditions.
Rather than assuming a darker image means a better sunscreen, it is important to consider the product’s characteristics when examining its application.
Use Before-and-After Application as a Starting Point for Conversation
Stores and pop-ups can offer an experience in which customers apply sunscreen and then view regular and UV images together.
The experience provides an opportunity to discuss how the product feels, examine its application, and reflect on everyday application habits. It connects product explanations with the customer’s own experience.
Turn On-Screen Interest into Everyday Care
Seeing their own face through DuoRay can spark customers’ curiosity. But the experience has value beyond an intriguing image.
It is important to build on that interest with a conversation about how customers usually apply sunscreen and the amount and application instructions provided with the product.
UV care that customers can see and experience for themselves. DuoRay can help start that conversation.